︎
GABRIEL CARCAVALLI

 & Graphic Designer & Art Director

  1. Pense Fora da Lata
  2. Monster vs Robot
  3. Prêmio Caboré
  4. Song for the Lungs
  5. Volvo Live Reviews
  6. Icons for Medicines
  7. Novo Citroën C3
  8. Histórias do Impossível
  9. Tropical Transforma
  10. Zumbi Resiste
  11. Ingredientes
  12. Happy Art Parade
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GABRIEL CARCAVALLI
 & Graphic Designer & Art Director


Pense Fora da Lata

Coqueiro teamed up with Olympic surf champion Italo Ferreira to launch “Think Outside the Can,” bringing tuna and sardines into the worlds of sports, lifestyle and protein culture.

Monster vs Robot





A car with a coupe style and the space of an SUV. So different that it impresses anyone.


Prêmio Caboré





In 2022, for the first time in history, the Caboré Awards took place during the World Cup, a period when every Brazilian loves collectible stickers. Which is why we brought a concept inspired by this theme.


Songs for the Lungs





The first music interely created as a therapy for the treatment of respiratory diseases.


Volvo Live Reviews



We turned real test-driver's reviews into the launch campaign of the new Volvo XC60. In real time.


Icons For Medicines



An app that uses AR to simplify the complex language of package inserts through universally accessible icons.


Novo Citroën C3


For the global launch of the New Citroën C3, we showed all its magic to open new ways.


Histórias do Impossível



Based on real facts that tell the story of its foundation and trajectory, XP's campaign was structured in chapters and presents the new brand's positioning.


Tropical Transforma



For a new brand positioning, the campaign celebrates the creative power of the Brazilian by praising elements of our culture such as music, arts and sport, showing that 'tropical' is much more than macaws, fruits and coconut trees.


Zumbi Resiste



Zumbi dos Palmares is one of the greatest symbols of black resistance in Brazil. Next to the University that has his name, there is a street that honors the murderer of Zumbi. We created a movement not only to change the name of the street to the name of the one who should be honored, but to correct a historical error.


Ingredientes



Inviting consumers to rediscover Doriana's flavor, the positioning is marked by a playful and humorous tone, and conveys the creative idea that, wherever Doriana goes, everything is better.


Happy Art Parade



Happy Art Parade, an exhibition whose icon is the emoji. The “happy faces” inspired artists to stamp the joy in São Paulo. The work commemorates 110 years of Japanese immigration to Brazil.